ING Direct Cafe
       
     
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ING Direct Cafe lightbox
       
     
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 Instore Cards  Copy:  We think Eugene and Play De Record offer real value to Savers. So we’re featuring them in our Friends of Savers window display at 221 Yonge St, (at Shuter, across from the Eaton Centre). Who do you think offers great value? Nominate a vendor by Tweeting us at #whatisvalue or go to whatisvalue.ca.
       
     
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ING Direct Cafe
       
     
ING Direct Cafe

The launch of ING DIRECT's flagship Café in downtown Toronto focused on local retailers who are 'A Saver’s Friend'. They were nominated by Savers (ING Direct customers) because they offer a fair price, great service, and exceptional value. In other words the kind of retailer a smart customer looks for. Savers Friends were photographed, printed onto large posters and displayed in custom orange light boxes for the large ground floor windows of the café. The light boxes were fully decorated by window display artists. Bios and map of store location were fixed to the windows as well. In store cards were delivered to the businesses that were featured. 

ING_1.jpg
       
     
ING Direct Cafe lightbox
       
     
ING Direct Cafe lightbox

Light Box at Night

ING_4.jpg
       
     
ING_5.jpg
       
     
ING_6.jpg
       
     
ING_7.jpg
       
     
ING_2.jpg
       
     
ING_Map.jpg
       
     
 Instore Cards  Copy:  We think Eugene and Play De Record offer real value to Savers. So we’re featuring them in our Friends of Savers window display at 221 Yonge St, (at Shuter, across from the Eaton Centre). Who do you think offers great value? Nominate a vendor by Tweeting us at #whatisvalue or go to whatisvalue.ca.
       
     

Instore Cards

Copy: 
We think Eugene and Play De Record offer real value to Savers. So we’re featuring them in our Friends of Savers window display at 221 Yonge St, (at Shuter, across from the Eaton Centre). Who do you think offers great value? Nominate a vendor by Tweeting us at #whatisvalue or go to whatisvalue.ca.

ING_Instore_Cards2.jpg
       
     
ING_Instore_Cards3.jpg
       
     
ING_Instore_Cards4.jpg
       
     
ING_Instore_Cards5.jpg