The launch of ING DIRECT's flagship Café in downtown Toronto focused on local retailers who are 'A Saver’s Friend'. They were nominated by Savers (ING Direct customers) because they offer a fair price, great service, and exceptional value. In other words the kind of retailer a smart customer looks for. Savers Friends were photographed, printed onto large posters and displayed in custom orange light boxes for the large ground floor windows of the café. The light boxes were fully decorated by window display artists. Bios and map of store location were fixed to the windows as well. In store cards were delivered to the businesses that were featured.
Light Box at Night
We think Eugene and Play De Record offer real value to Savers. So we’re featuring them in our Friends of Savers window display at 221 Yonge St, (at Shuter, across from the Eaton Centre). Who do you think offers great value? Nominate a vendor by Tweeting us at #whatisvalue or go to whatisvalue.ca.